Bloom – ADCI Awards 2025 Bronze winner

This socially driven project was awarded Bronze in the Students category at the ADCI Awards 2025.

The brief

Background

This brief addresses the high rates of sexual assault among individuals with Down syndrome or Fragile X syndrome. These communities are significantly more vulnerable due to factors like dependence on caregivers, communication barriers, and social stigmas. Consent, a complex topic for everyone, is especially challenging here and is often under-discussed, under-reported, and under-addressed.

The Challenge

Create an idea (product, service, experience, or campaign) that gives people with Down syndrome or Fragile X syndrome more agency over their sexual intimacy.

Objectives

Think: “This feels right” or “This feels wrong. I know the difference.”
Feel: Comfortable in good situations and confident in saying no to bad ones.
Do: Enjoy intimacy or clearly decline it with agency and autonomy.

Target Audience

Primary: People with Down syndrome or Fragile X syndrome. They often face infantilization but have valid and natural sexual and emotional experiences.

Secondary: Caregivers and close supporters, who play a major role in their lives and safety.