This project was developed in collaboration with Istituto Marangoni as part of their educational program. It was then presented to the Trussardi Casa team when they visited our university to share their brief with us. Each student showcased their own work, and this is the project I created.

The brief

Goal
Integrated digital campaign for the new positioning of Trussardi Home, aimed at increasing brand awareness and creating a memorable activation that feels exclusive yet accessible.

Strategy

• Translate Milanesità (elegance, sobriety, taste for quality) into a digital experience.
• Leverage technologies (AI, AR, VR, social media, interactivity) to enhance storytelling.

Creativity & Technique

• A distinctive and elegant concept, aligned with the brand’s values.
• Tangible outputs (renders, animations, interactive experiences).
• Refined design with great attention to detail.

Organization

• Clear and well-structured presentation.
• Comprehensive and coherent report.
• Careful testing of all materials.

Guidelines
Innovate with purpose, pay attention to details, focus on user experience.
Challenge: transform Trussardi Home into an immersive digital experience that communicates contemporary lifestyle and elegance.

The solution