Competition for Spray Pan

I took part in the Spray Pan competition for the launch of three new flavors, where my task was to create an advertisement that captured the company’s values while maintaining a playful and friendly mood.

The concept I came up with for the Spray Pan competition was “paper.” I wanted to create a 3D animation that simulated the effect of paper, giving the impression of a stop-motion video. It was important to showcase the product, which was the cream. To achieve this, I used a combination of digital effects and videos shot on a green screen. I created a unique clip for each type of cream, each with its own distinctive setting.

The future is vegan

For the vegan cream I opted for very bright colors and green tones.

Like a cloud

For this type of cream I chose to use a chill setting with pink tones.

Take it easy

Origami and paper planes were perfect for this mood. I also played with the camera direction, which is upside down.

The only one

For the classic cream I chose to create a small universe, where even aliens love the spray pan.