Working with Fedez, one of the most famous artists in Italy, was a great opportunity for me to showcase my skills in creating precise and effective visuals. The project was to design a visualizer for his track ‘Le madri degli altri‘, to be featured on both Spotify and YouTube, with two versions for different formats. The song itself has a mix of emotions and tones, with Tananai also contributing vocals, so I wanted to convey this through a dark color palette that ranges from cool to warm. The concept I came up with was to depict Fedez in a lava lamp, with fluid and fluctuating movements that fit the dynamic and ever-changing nature of the music. This project allowed me to demonstrate my ability to adapt and integrate different graphical disciplines into one cohesive and impactful visual representation

Next I created some test keyframes with the final lighting.

And here the final result from the official YouTube channel.

Through this experience, I have grown not only as a designer but also as a person, learning to handle high-pressure situations and work collaboratively with a team towards a common goal.