Logo & Brand identity

The Casa Venturi project required the creation of a complete visual identity for a fictional brand of high-quality artisanal pasta. The creative process began with the design of the logo, which had to be simple, refined, and easily recognizable. Several design options were explored to find the best solution.

Once the logo was created, the usage manual was developed, which contains the guidelines for using the logo on various media. Subsequently, the coordinated image was created, which included the design of business cards, letterheads, envelopes, and other communication elements.

Finally, the packaging for the artisanal pasta products was designed with the aim of creating an attractive and functional design that would protect and enhance the quality of the product. The artwork on the cover was an added touch to make the packaging more appealing.